Sales leadership that builds once. AI that keeps it running.
I turn founder-led sales into a repeatable system; then wire it with AI, so your team spends time selling, not on admin.
"You're still the one closing every deal — and you know that can't scale."
"Pipeline is inconsistent. When you're busy delivering, prospecting stops."
"You've thought about hiring a sales director, but the risk of a £150K mistake stops you."
"Your team is drowning in admin that should be automated — but you don't know where to start without wasting money."
"Your competitors are already using AI to prospect faster, follow up smarter, and close more — every month you wait, the gap widens."
Most consultants give you a slide deck and leave. I build the systems, implement the tools, and stay until they're working. Then I make sure they keep working.
SaaS companies (Seed to Series B) transitioning from founder-led sales to a scalable function
SMBs (£1M–£20M revenue) ready to professionalize sales without the overhead of a full-time director
Companies expanding into new markets — especially European/DACH expansion
Lean teams (1–50) who want enterprise-grade sales infrastructure at a fraction of the cost
"We were stuck in founder-led sales and knew we needed a system, not just another hire. Within three months, our pipeline was organised, outreach was automated, and the team was only talking to qualified leads. The impact on revenue was immediate."
Founder & CEO
London-based SaaS Company
Series A, 15-person team
"What impressed me most was the speed of execution. No six-month strategy project — real systems running in weeks. The AI-powered outreach alone saved our team 20+ hours a week."
Head of Operations
B2B Tech Company, DACH Region
£3M ARR, scaling to £10M
"We tried hiring a VP of Sales twice and it didn't work. The fractional model gave us senior expertise without the risk. Now we have the infrastructure to make our next full-time hire successful."
Co-Founder
Enterprise SaaS Startup
Seed stage, expanding into Europe
SMB Tech Company — London, UK
A growing technology company had reached capacity with founder-led sales. Pipeline data lived in spreadsheets, outreach was manual and inconsistent, and the sales team spent more time on admin than selling. Growth had plateaued despite strong product-market fit.
Retained on an ongoing basis to implement updates, refine systems, and ensure high-quality outcomes are maintained as the business continues to scale.
I've spent my career building B2B sales teams from scratch, scaling revenue operations, and expanding into new markets. Now I do it for companies that need the expertise without the full-time commitment. I bring the same rigour and systems thinking — plus the AI tooling that didn't exist five years ago.
A full-time Sales Director costs £150K+. This isn't that. It's the outcome — without the overhead, the risk, or the wait.
Before you can scale sales, you need a system worth scaling. I audit what you have, build what you're missing, and leave you with a sales architecture your team can actually use.
Best for: Companies that need the foundation built before anything else. Delivered in 4–6 weeks.
The complete build. Sales architecture first — then AI wired throughout so your team spends time selling, not on admin. Most clients start here.
Best for: Companies ready to build and accelerate at the same time. Delivered in 6–10 weeks.
Once the systems are running, I step back — but I don't disappear. A lighter retainer keeps the momentum, the quality, and the strategic oversight in place as you scale.
Best for: Companies post-build that want senior sales oversight without the full-time cost.
Every engagement is scoped and fixed before work begins. You'll always know what you're getting and what it costs.
A full-time Sales Director costs £150,000+ per year. This is senior expertise — without the overhead, the equity, or the risk of a permanent hire.
All prices in GBP excluding VAT. Engagements are scoped and agreed before any work begins.
Book a 30-minute discovery call. No pitch, no pressure — just a conversation about where you are and where you want to go.
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